SEO

Schema Markup Generator

Pick a content type, fill in the fields, and get a JSON-LD <script> block ready to paste into your page's <head>.

Content type

Headline

Description

Image URL

Author name

Publisher name

Date published

Page URL

Product name

Description

Image URL

Brand

SKU optional

Price

Currency

Availability

Business name

Description

Image URL

Website URL

Phone

Street address

City

State / region

Postal code

Country

Price range optional

Generated JSON-LD

About this tool

Schema markup (structured data) is a standardized JSON-LD block placed in a page's <head> that describes what the page is about in a format search engines can parse directly, rather than inferring it from visible text. It doesn't change how a page looks to visitors, but it can unlock richer search results, like star ratings, FAQ dropdowns, or price and availability shown directly in the listing.

Why JSON-LD, and where it goes

JSON-LD is Google's recommended format for structured data since it lives in one self-contained <script type="application/ld+json"> block, separate from the page's visible HTML. Paste the generated block anywhere inside <head> (or <body>, both work), then validate it with Google's Rich Results Test before publishing.

Picking the right type

Use Article for blog posts and news content, Product for anything with a price and availability, FAQ Page for a list of questions and answers, and Local Business for a business with a physical address. Only mark up content that's actually visible on the page, structured data describing content the visitor can't see is against search engines' guidelines and can lead to a manual penalty.