Marketing

Campaign URL Builder

Fill out all fields marked with an asterisk (*), and the campaign URL will be generated for you.

Website URL *

The full destination URL, e.g. https://www.example.com

Campaign ID

The ads campaign id.

Campaign source *

The referrer, e.g. google, newsletter

Campaign medium *

Marketing medium, e.g. cpc, banner, email

Campaign name *

Product, promo code, or slogan, e.g. spring_sale. One of campaign name or campaign ID is required.

Campaign term

Identifies the paid search keywords.

Campaign content

Used to differentiate similar ads or links.

Generated URL

Fill in the required fields above to generate your URL.

Parameter reference

Parameter	Required	Example	What it's for
Campaign ID `utm_id`	No*	`3`	Identifies which specific ad campaign a visit came from.
Campaign Source `utm_source`	Yes	`google`	Where the traffic is coming from, a search engine, a newsletter, a specific site.
Campaign Medium `utm_medium`	Yes	`cpc`	The channel type carrying the link, like paid search, email, or social.
Campaign Name `utm_campaign`	No*	`spring_sale`	Labels which specific promotion or push this link belongs to.
Campaign Term `utm_term`	No	`running+shoes`	Records the paid search keyword that triggered the ad.
Campaign Content `utm_content`	No	`logolink`	Tells apart multiple links pointing at the same URL, useful for A/B testing ad creative or placement.

*One of Campaign Name or Campaign ID is required.